Amazon FBA Profit Calculator (Free)
Estimate Amazon FBA profit per unit, margin, ROI and break-even price.
Work out the real profit per unit of an Amazon FBA product — after referral fees, fulfillment, shipping and preparation, advertising and a returns allowance — plus the margin, ROI and the price at which the product breaks even.
How this calculator works
For each unit sold, the tool subtracts every cost from the selling price:
- Referral fee = selling price × referral rate.
- Returns allowance = selling price × returns rate (a provision for refunds and replacements).
- Total costs = product cost + referral fee + fulfillment fee + shipping & preparation + advertising + returns allowance + other expenses.
- Profit per unit = selling price − total costs.
- Net margin = profit ÷ selling price. ROI = profit ÷ total costs.
- Break-even price = fixed costs ÷ (1 − referral rate − returns rate): the price at which profit is exactly zero.
What to enter
- Use the referral rate for your category (the percentage, e.g. 15 for 15% — most categories sit in a common band, but confirm the current rate for yours).
- Enter the FBA fulfillment fee for the product’s size and weight tier. This calculator does not guess it, because fees depend on dimensions and change over time.
- Include a realistic returns allowance and your average advertising cost per unit if you advertise.
Important
This is an estimate built from the figures you enter. It does not include one-off costs (onboarding, long-term storage that grows with time), currency conversion, tax or category surcharges unless you add them under “other expenses”. Amazon’s own fee schedules are the authority — always confirm current rates in Seller Central before setting prices.
Related guides and services
- Is Amazon FBA worth it? — the cost structure behind these numbers.
- FBA vs FBM — when fulfillment choice changes the maths.
- Amazon account management services — when profitability needs structural fixes.
Get a free Ecommerce Growth Audit if the margin looks thin and you want a prioritised plan to improve it.