Break-Even Price Calculator (Free)

How this calculator works

• Fixed per-unit total = unit product cost + fixed per-unit expenses.
• Break-even price = fixed total ÷ (1 − selling fee rate) — the price at which profit is zero.
• Price for target margin = fixed total ÷ (1 − selling fee rate − target margin).
• Profit at a chosen price = price × (1 − selling fee rate) − fixed total.

Because percentage selling fees are taken from the sale price, a simple “cost + markup” calculation understates the price you actually need. This tool accounts for that.

What to enter

• Unit cost and any fixed per-unit expenses (fixed fulfillment, fixed payment fee, per-unit shipping).
• Percentage selling fees — the total of marketplace referral and any other percentage fee taken from the sale.
• Target margin as a percentage of the selling price. Fixed costs such as advertising can be added as fixed per-unit expenses.

Important

If percentage fees plus your target margin reach 100% or more, no price can deliver that margin and the tool will say so. Estimates only — confirm current fee rates with each marketplace before pricing.