EcomGuru
Shopify Profit Margin Calculator (Free)
Work out net profit, net margin and ROI for a Shopify or DTC product after product cost, payment processing fees, shipping, advertising and a refund allowance.
How this calculator works
- Payment processing fee = price × processing rate + fixed fee per transaction.
- Refund allowance = price × refund rate (a provision for refunds and chargebacks).
- Total costs = product cost + processing fee + shipping + advertising + refund allowance + other expenses.
- Net profit = price − total costs. Net margin = profit ÷ price; ROI = profit ÷ total costs.
What to enter
- Your payment provider’s percentage rate and fixed per-transaction fee (these differ by plan and region — enter your own).
- Your average shipping cost per order, advertising cost per order and a realistic refund allowance.
- Use “other expenses” for app subscriptions, packaging or per-order fulfillment not covered above.
Important
Estimates only, from the figures you enter. Excludes tax, one-off setup and subscription costs unless added. Shopify plan and payment fees vary by country and change over time, so always confirm the rates that apply to your store.
Related guides and services
- Shopify and DTC services — conversion, pricing and marketplace expansion.
- Ecommerce vs dropshipping.
- Marketplace expansion — taking a DTC brand onto marketplaces.
Want to improve DTC profitability? Book a consultation or request the free growth audit.